MarTech
Specialist

1. Capture

   What happens on your website?

   Tag management and consent make sure visits, campaigns and purchases are captured consistently, and only with consent.

2. Connect

   What does it mean?

   Shop, CRM, partner platforms and data warehouse are linked. Single events turn into campaign, new customer, margin and customer value.

3. Improve

   What do we do now?

   Analyses and reports every team reads the same way. So you keep improving campaigns, website, shop and prices, based on the same numbers.

Tool-agnostic, with strong Shopify expertise, and focused on long-term, scalable and cost-efficient solutions.

• Tracking & measurement

  Measurement plan, data layer, tag management and server-side tracking. For shop systems as well as custom builds, headless shops, single-page apps and mobile apps.

  GTM · sGTM · GA4 · Meta CAPI · Google Adsmore on tracking

• Consent & privacy

  A consent banner that is actually connected to all your tags, Google Consent Mode v2, and a clear policy on which data is shared with whom.

  CCM19 · Consent Mode v2

• Data warehouse & attribution

  Combine shop, CRM and advertising data in BigQuery and build attribution that compares channels and campaigns fairly.

  BigQuery · Airbyte · Dataform · API · GraphQL

• Integrations & enrichment

  Consistent campaign parameters, API connections and server-side enrichment, so ad platforms and marketing partners receive better signals.

  Meta · Google Ads · Awin · Mailchimp · UTM tool

• Reporting & BI

  Funnel, campaign and LTV reports on a reporting layer every team reads the same way. Your BI tool gets a clean data foundation.

  Data Studio · Power BI · Spreadsheets

• Audits, processes & handover

  Assessment of your stack and data quality, business and process analysis with the teams involved, plus documentation and training so your team can carry on independently.

  Audit · Documentation · Data contracts · Git

• Start here

  Tracking audit

  €1,200 fixed price for Shopify

  from €1,500 for other shop systems, headless and apps

  Checks whether your data is captured correctly.

  Scope

  Tag manager or custom pixel, Consent Mode v2, GA4, Google Ads and Meta conversions, shop ↔ GA4 reconciliation

  Duration

  about 1 week

  Outcome

  Prioritised list of actions and a 45-minute walkthrough. Credited towards a follow-up setup.

• Tracking & data audit

  from €3,600 depending on scope

  Checks whether your data works across the company: from capture to decision.

  Scope

  Stakeholder interviews, tracking, server-side GTM, data warehouse, attribution and KPI definitions. The price depends on platforms (web, app), data sources and teams involved.

  Duration

  2 to 6 weeks

  Outcome

  Report with current state, risks and roadmap, presented to the teams involved.

• Shopify tracking setup

  from €2,400

  A standardised, proven setup for Shopify. Other systems based on effort.

  Scope

  Consent Mode v2, custom pixel, server-side GTM, GA4 e-commerce, Meta Conversions API, Google Ads enhanced conversions

  Duration

  1 to 3 weeks

  Outcome

  Validated setup including documentation and handover to your team.

• Ongoing support

  from €1,200 per month

  One dedicated contact for your MarTech stack.

  Scope

  Maintenance and monitoring, new campaigns, tools and shop changes, questions from marketing and controlling

  Duration

  ongoing

  Outcome

  Data your team can rely on, even after changes.

For “from” prices, the effort depends on your setup. You get the exact price as a fixed quote after the 15-minute call.

• MarketingWhich campaigns and channels actually drive revenue and where budget is wasted.
• Product management & UXWhere users drop out of the funnel and whether new features work.
• Pricing & category managementHow prices, discounts and assortment affect demand and margin.
• Finance & controllingMarketing costs in relation to margin and customer value.
• ManagementOne shared set of numbers instead of three different truths.

• Part of your teamCoordination through you and in your tools. Your client stays your client.
• Clear interface to developmentData layer specifications and data contracts, so your developers know exactly what to build.
• Easy to quoteThe packages above are also available at a fixed price for your proposal to the client.
• Documented handoverDocumentation and versioning, so your team can maintain the setup later.

• “We no longer trust our numbers.”Beauty · Shopify · USA

  Several freelancers had worked on the tracking without any handover. An audit and clean-up restored confidence in the data.

• “We’re switching shop systems.”Beauty & health · Shopware → Shopify

  Tracking rebuilt during the migration, including server-side GTM. Data stayed comparable before and after the move.

• “We need a long-term partner.”Pet food D2C · since 2023

  Consent, server-side tracking, a BigQuery data warehouse, funnel and LTV reporting, and training for marketing and controlling.

• “Which influencers are worth it?”Food start-up · Shopify

  Introduced consistent campaign parameters, combined Meta, Ads, Mailchimp and shop data, and used correlation analysis to assess how influencer spend affects online and offline revenue, broken down by region.

• “We want to address customers by their value.”Pet food D2C · Shopify

  Built data enrichment to form customer segments by LTV and address them specifically in marketing.